Talentpool - Freelance Social Media & Digital Marketing

LAS Art Foundation is building a pool of freelance social media and digital marketing specialists to collaborate with us on upcoming projects, exhibitions, and campaigns.

Rather than hiring for a single position, we are looking to connect with freelancers with different strengths and areas of expertise across social media, digital marketing, and content production.

You are invited to apply for the role that best matches your expertise, clearly indicating your focus area and sharing relevant portfolio examples.

Possible roles include:

• Social Media Manager

• Influencer Relations Manager

• Analyst/ Monitoring Specialist

• Content Creator

• Paid Social Specialist

• Digital Graphic Designer/ Motion Designer

You may collaborate with LAS on project-based assignments, campaign launches, exhibition communications, or ongoing digital initiatives.

• Develop and execute social media strategies aligned with exhibition launches and institutional campaigns.
• Plan and manage editorial calendars across platforms (Instagram, TikTok, LinkedIn, etc.).
• Coordinate closely with the LAS marketing team to ensure consistent brand voice and messaging.
• Manage day-to-day publishing, community engagement, and platform management.

• Identify and build relationships with relevant creators, artists, and cultural influencers.
• Develop influencer collaboration strategies to support exhibitions and campaigns.
• Coordinate influencer partnerships and campaign activations.
• Monitor and evaluate performance of collaborations and partnerships.

• Track and analyse social media performance across platforms.
• Monitor campaign performance, audience engagement, and digital growth metrics.
• Develop KPI frameworks and generate performance reports.
• Provide insights and recommendations to optimise campaigns and digital strategy.

• Produce high-quality image and video content for platforms such as Instagram and TikTok.
• Create engaging short-form video content (e.g., Reels, TikTok).
• Develop creative concepts that translate LAS exhibitions and projects into compelling digital storytelling.
• Write clear and engaging English copy aligned with the LAS brand voice.
• Stay up to date with emerging social media trends and formats.

• Plan and execute paid social media campaigns across platforms (Meta, TikTok, etc.).
• Manage campaign setup, targeting, and budget allocation within Ads Manager.
• Optimise campaigns based on performance metrics and KPIs.
• Collaborate with content creators and strategists to improve campaign performance.

• Create social-first graphics and motion assets that translate exhibition visuals and campaign concepts into digital formats.
• Develop reusable graphic and motion templates for social media formats and campaign assets.
• Collaborate with the LAS marketing team to develop a cohesive visual language across digital channels.

We welcome freelancers from diverse professional backgrounds who bring strong expertise in at least one of the roles outlined above.

• Native or fluent English with excellent writing and communication skills.

• Demonstrated experience in social media, digital marketing, or content production.

• Strong understanding of current social media platforms and digital trends.

• Ability to work independently in a freelance, project-based environment.

• A portfolio or examples of previous work.

Preferred qualifications:

• Background in communications, media, marketing, or related fields

• Experience working with arts institutions, cultural organisations, museums, or galleries

• Familiarity with the Berlin cultural landscape

• Working knowledge of German

• Work in an international, interdisciplinary team alongside top talent from various fields.
• An environment that ensures fair and equal opportunities for everyone: We embrace and promote openness, diversity, mutual respect, appreciation, and collaboration — and we warmly welcome new colleagues from day one.
• We believe in lifelong learning: working at LAS Art Foundation is meant to support you in expanding your career and broadening your horizons.